IKEA joined forces with global fashion brand H&M to launch Atelier100: an ‘ideas factory’ for emerging local talent, whose products are sold at the Atelier100 store in Livat Hammersmith, as well as IKEA’s shopping centre in west London. Atelier100 came to ON to create, expand, and maintain their online home.
From the very beginning, the joint venture was driven by a commitment to foster community and creativity. Atelier100 promotes a network of makers, producing products that are equal parts sustainable and innovative. All products in Atelier100’s concept store have been designed and manufactured within 100km of central London by independent creators making waves in their respective crafts.
The goal of the new website is to champion the creatives involved in Atelier100, as well as creating a flexible platform that can accommodate different stages of the programme cycles, with ON managing the development of the site through its various stages.