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The HudsonBec Group
The HudsonBec Group is a cluster of companies directed towards the shared goal of enabling creativity. The aim of this project was to redesign their website to better demonstrate the HudsonBec Group’s diversity, culture, and approach to creativity, collaborators and clients.
The previous website featured a simple yet interesting typographic design. We wanted to retain some of this creative direction while giving their audience a better idea of the HudsonBec Group’s work and what they stand for.
Our design and development process
From the initial brief to launching the site, we worked in close partnership with the HudsonBec Group, which gave us the opportunity to push boundaries with the design and technology.
We started by identifying the key objectives that the HudsonBec Group wanted to achieve and the areas in which the previous site was lacking. We used this as the foundation for our design decisions.
We believe in the power of collaboration, both within our team and with clients. Rather than leave different departments to work in isolation, our initial research sessions brought together our design, development, strategy and communication minds.
These cross-functional meetings were as exciting as they were productive, yielding ideas on how to best demonstrate the Group values. From there we worked closely with the HudsonBec Group, using regular check-ins to shape the design and communication of the site in a way that speaks to the essence of their brand while presenting information in a dynamic way.
Result and impact
The resulting website built upon the successful elements of the previous site and refined them. The outcome is a bold and engaging design that incorporates splashes of color, a striking typographic mix, and interactive images.
Conclusion
Wide-ranging collaboration characterized this project to reimagine the earlier website. Through closely working with the HudsonBec Group, and with the design and development work happening in parallel, we were able to align on communication and design direction. This allowed us to create a smooth, playful and engaging experience for the user that better demonstrates the work of the HudsonBec Group and the companies within it.
A really enjoyable project from start to finish that was collaborative and transparent throughout. Working in an iterative, live approach allowed us to start seeing the site come together from day one and helped in the discussion and solution of problems as they came up along the way.
Will Hudson
Co-founder and Director of The HudsonBec Group
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