The HudsonBec Group is a cluster of companies directed towards the shared goal of enabling creativity. The aim of this project was to redesign their website to better demonstrate HBG’s diversity, culture, and approach to creativity, collaborators and clients. The previous website featured a simple yet interesting typographic design. We wanted to retain some of this creative direction while giving their audience a better idea of the HudsonBec Group’s work and what they stand for.
From the initial brief to launching the site, we worked in close partnership with the HudsonBec Group, which gave us the opportunity to push boundaries with the design and technology.
We started by identifying the key objectives that the HudsonBec Group wanted to achieve and the areas in which the previous site was lacking. We used this as the foundation for our design decisions.
We believe in the power of collaboration, both within our team and with clients. Rather than leave different departments to work in isolation, our initial research sessions brought together our design, development, strategy and communication minds.
These cross-functional meetings were as exciting as they were productive, yielding ideas on how to best demonstrate the Group values. From there we worked closely with HBG, using regular check-ins to shape the design and communication of the site in a way that speaks to the essence of their brand while presenting information in a dynamic way.
The resulting website built upon the successful elements of the previous site and refined them. The outcome is a bold and engaging design that incorporates splashes of color, a striking typographic mix, and interactive images.
Making the navigation clearer so the user can see how many pages are on the site and which page they are on.
Showcasing more of the work produced by the four companies within the Group.
Highlighting the clients they work with, press achieved and awards won.
Making the navigation clearer so the user can see how many pages are on the site and which page they are on
Showcasing more of the work produced by the four companies within the group
Highlighting the clients they work with, press achieved and awards won
An important new area on the site is the impact section, which the HudsonBec Group wanted to stand out. To show impact, we displayed the key stats — such as people reached, creatives championed and opportunities created. We took a fresh approach to the navigation, allowing the viewer to dynamically explore each of these central pillars and their objectives for the future.
Wide-ranging collaboration characterized this project to reimagine the earlier website. Through closely working with the HudsonBec Group, and with the design and development work happening in parallel, we were able to align on communication and design direction. This allowed us to create a smooth, playful and engaging experience for the user that better demonstrates the work of the HudsonBec Group and the companies within it.
Co-founder and Director of