We’re constantly improving our website

Every Thursday we publish release notes with the latest updates, improvements, and fixes we’ve shipped that week.

MAR 2026

Added a new release notes page and parser so website updates can be published in a consistent, browsable format, Introduced contact form pipeline tests and Playwright form E2E coverage to catch regressions earlier in CI, Refactored form submission logic into a clearer shared pipeline for project enquiries and newsletter signups, Added a reusable dev grid overlay and related tooling to support layout alignment during development

4 changes

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Overview

This release introduces a dedicated release notes experience for the site, refactors project enquiry and newsletter submission handling into a shared pipeline, expands automated form test coverage, and adds reusable dev grid tooling to support layout alignment during development.

Highlights

Added a new release notes page and parser so website updates can be published in a consistent, browsable format.
Introduced contact form pipeline tests and Playwright form E2E coverage to catch regressions earlier in CI.
Refactored form submission logic into a clearer shared pipeline for project enquiries and newsletter signups.
Added a reusable dev grid overlay and related tooling to support layout alignment during development.

New footer with newsletter sign up form, Improved alt tags on many images, We added a new component on the homepage to showcase ON Labs

3 changes

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Overview

This week we released a new footer with a newsletter sign up form and some previews of past newsletters.

Highlights

New footer with newsletter sign up form
Improved alt tags on many images
We added a new component on the homepage to showcase ON labs

Refactored high-traffic page behaviours into dedicated client-side modules instead of large inline scripts, Removed legacy script plumbing that was no longer needed, Removed legacy components, Stabilised homepage loop/scroll behaviour and improved custom scrollbar handling, Improved page caching for better performance, and more stable loading, Implemented search indexing for case studies and landing pages, Added stricter handling so non-public content is excluded from indexing, Added production sync support for search index updates after builds, Improved commit/quality checks to reduce false-positive failures, Updated CI action versions and supporting workflow config, Applied dependency updates across app and tooling

11 changes

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Overview

This release focused on frontend stability, legacy cleanup, and search capability. We also completed a maintenance pass across build tooling and dependencies.

Highlights

Frontend stability and cleanup:

Refactored high-traffic page behaviours into dedicated client-side modules instead of large inline scripts.
Removed legacy script plumbing that was no longer needed.
Removed legacy components.

Template and UX improvements:

Stabilised homepage loop/scroll behaviour and improved custom scrollbar handling.
Improved page caching for better performance, and more stable loading.

Search and content indexing:

Implemented search indexing for case studies and landing pages.
Added stricter handling so non-public content is excluded from indexing.
Added production sync support for search index updates after builds.

Operations and maintenance:

Improved commit/quality checks to reduce false-positive failures.
Updated CI action versions and supporting workflow config.
Applied dependency updates across app and tooling.

FEB 2026

The new ON Labs cache will improve the loading and performance of the page for users, ON Labs uses our new video platform, reducing total page load overall, The creative technology page is now being built from out mdx modules, We tidied up legacy CSS classes, making styles more readable, The homepage now loops on mobile, The testimonials component on the homepage is now more responsive for different screen sizes

6 changes

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Overview

This release brings major improvements to ON labs, including a new caching system and implementation of our new video platform that we added to the rest of the site last week. We also rebuilt the creative technology page using our MDX modules system

Highlights

The new ON labs cache will improve the loading and performance of the page for users
ON labs uses our new video platform, reducing total page load overall
The creative technology page is now being built from out mdx modules
We tidied up legacy CSS classes, making styles more readable
The homepage now loops on mobile
The testimonials component on the homepage is now more responsive for different screen sizes

Redesigned contact page, Rebuilt homepage, Added a styled focus outline, New data use consent checkbox, Marked mandatory fields with *, New bespoke cookie banner, All media above the fold now has 'fetch-priority=high' set automatically, Added our new speedy video service in the Air, GF Smith and OneSurvey case studies to optimise loading and video quality

8 changes

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Overview

This release includes two new pages rebuilt using our MDX landing page system — the contact and the homepage. The contact page got a redesign, and while the homepage might look similar, under the hood it is very different. We also added some accessibility improvements to the start project form.

Highlights

Redesigned contact page
Rebuilt homepage
Form accessibilty improvements:
Added a styled focus outline
New data use consent checkbox
Marked mandatory fields with *
New bespoke cookie banner
All media above the fold now has 'fetch-priority=high' set automatically
Added our new speedy video service in the Air, GF Smith and OneSurvey case studies to optimise loading and video quality

Contact forms now send a confirmation email to the user after a successful submission, Improved the form success state to provide clearer post-submit feedback, Refined logged error messaging to make issues easier to interpret and debug, Built and launched the new AI Brand Engine landing page, Updated landing page structure/content blocks, Added styling and animation behaviour

6 changes

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Overview

This release focuses on form experience and reliability improvements, alongside the rollout of the new AI Brand Engine landing page. We improved the post-submit journey, strengthened how errors are surfaced and logged, and shipped the new page with updated modules, copy, styling, and animation behaviour.

Highlights

Form improvements:

Contact forms now send a confirmation email to the user after a successful submission.
Improved the form success state to provide clearer post-submit feedback.
Refined logged error messaging to make issues easier to interpret and debug.

AI Brand Engine page:

Built and launched the new AI Brand Engine landing page.
Updated landing page structure/content blocks.
Added styling and animation behaviour.

Redesigned the "Start a project" page to improve clarity, usability, and the overall enquiry experience, Moved away from iframe-embedded Pipedrive forms to an API-integrated approach for better control over UI and behaviour, Added logic to support lead creation/update flows with Pipedrive data mapping, Implemented improved form foundations to support validation and anti-spam controls, Added a "View Next Case Study" slider in the footer of case study pages to improve onward navigation and content discovery, Added support for MDX-driven landing pages built with the global modules system, Enables faster, more consistent authoring while reducing reliance on legacy page patterns, Small fixes and refinements across the site

8 changes

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Overview

This release focuses on lead capture, content discoverability, and faster page authoring. We replaced iframe-based Pipedrive forms with API-driven form handling, added a new "View Next Case Study" footer slider on case study pages, and introduced MDX-driven landing pages using reusable global modules.

Highlights

Start a project page refresh:

Redesigned the "Start a project" page to improve clarity, usability, and the overall enquiry experience.

Pipedrive form integration upgrade:

Moved away from iframe-embedded Pipedrive forms to an API-integrated approach for better control over UI and behaviour.
Added logic to support lead creation/update flows with Pipedrive data mapping.
Implemented improved form foundations to support validation and anti-spam controls.

Case study discoverability:

Added a "View Next Case Study" slider in the footer of case study pages to improve onward navigation and content discovery.

MDX landing page system:

Added support for MDX-driven landing pages built with the global modules system.
Enables faster, more consistent authoring while reducing reliance on legacy page patterns.

Minor fixes:

Small fixes and refinements across the site.

JAN 2026

Upgraded Astro and key ecosystem packages to the latest compatible versions to improve stability and reduce maintenance overhead, Enabled Dependabot to automate routine dependency update pull requests and keep the project current, Added tooling to benchmark minifier output and report compressed bundle sizes (gzip + brotli) to support data-informed build decisions, Standardised trailing slashes across all URLs to improve canonicalisation and reduce duplicate URL variants, Small fixes and refinements across the site

5 changes

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Overview

This release strengthens the site’s foundations through platform maintenance, improved automation, and SEO consistency. Core Astro dependencies have been upgraded, dependency updates are now automated via Dependabot, build output benchmarking has been introduced to support performance monitoring, and URL canonicalisation has been standardised using trailing slashes.

Highlights

Platform maintenance:

Upgraded Astro and key ecosystem packages to the latest compatible versions to improve stability and reduce maintenance overhead.

Dependency update automation:

Enabled Dependabot to automate routine dependency update pull requests and keep the project current.

Performance monitoring support:

Added tooling to benchmark minifier output and report compressed bundle sizes (gzip + brotli) to support data-informed build decisions.

SEO consistency:

Standardised trailing slashes across all URLs to improve canonicalisation and reduce duplicate URL variants.

Minor fixes:

Small fixes and refinements across the site.

Full case study migration completed: the remaining 16 case study pages have been rebuilt using the new modules, bringing the whole case study library onto one consistent system, Faster, cleaner MDX composition: case studies are now authored primarily with markdown + asset links, using the new MDX module syntax instead of bespoke per-page components — reducing page build time and making edits safer, Consistency + maintainability improvements: unified spacing, gutters, measures, and media behaviour across all case studies, making future layout tweaks and global refinements far less painful, Removed unused legacy files from the repo to reduce clutter and avoid accidental regressions, Updated our Terms & Conditions and Data Processing Agreement documentation

5 changes

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Overview

This release completes the migration of the remaining 16 case studies onto the new MDX-driven modules system. All case study pages now share the same layout + media contract, which means more consistent spacing, typography, and media behaviour across the entire archive — without layout quirks and legacy CSS interference.

Highlights

Full case study migration completed: the remaining 16 case study pages have been rebuilt using the new modules, bringing the whole case study library onto one consistent system.
Faster, cleaner MDX composition: case studies are now authored primarily with markdown + asset links, using the new MDX module syntax instead of bespoke per-page components — reducing page build time and making edits safer.
Consistency + maintainability improvements: unified spacing, gutters, measures, and media behaviour across all case studies, making future layout tweaks and global refinements far less painful.
Removed unused legacy files from the repo to reduce clutter and avoid accidental regressions.
Updated our Terms & Conditions and Data Processing Agreement documentation.

New global modules contract (layout + media): standardised — page-max, gutters, spacing tokens, text measure constraints, and media behaviour so type stays readable and media doesn’t balloon, New MDX authoring syntax for modules: case studies can now be composed using simple MDX blocks—mostly just markdown, minimal props + links to media assets—so building/iterating pages is faster and more consistent, without hand-wiring bespoke layout components each time

2 changes

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Overview

This release introduces the new MDX-driven “modules” system, built on a shared layout + media contract. The modules are reusable site-wide, keep typography/media proportionate on large screens, and prevent legacy CSS from leaking into new work.

Highlights

New global modules contract (layout + media): standardised — page-max, gutters, spacing tokens, text measure constraints, and media behaviour so type stays readable and media doesn’t balloon.
New MDX authoring syntax for modules: case studies can now be composed using simple MDX blocks—mostly just markdown, minimal props + links to media assets—so building/iterating pages is faster and more consistent, without hand-wiring bespoke layout components each time.

Improvement to our image optimisation process to make sure mobile images are optimised, and video streaming is automated depending on device and connection quality, We soft launched ON Labs! Something that we have been working on in the background for a long time, ON Labs is an experimental space where you can learn more about our projects and work

2 changes

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Overview

This week we worked on optimising our images and videos for mobile devices, and we soft launched ON labs.

Highlights

Improvement to our image optimisation process to make sure mobile images are optimised, and video streaming is automated depending on device and connection quality.
We soft launched ON labs! Something that we have been working on in the background for a long time, ON labs is an experimental space where you can learn more about our projects and work.

Want to work for ON? We added a redesigned careers page, the next stage in our complete website overhaul, Added playful interactions to the case study cards on the homepage and the project index page, Improved active states for menu links and fixed an issue affecting mobile navigation

3 changes

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Overview

This week we launched more playful animation details across the homepage and project index page, alongside a redesigned careers page.

Highlights

Want to work for ON? We added a redesigned careers page, the next stage in our complete website overhaul.
Added playful interactions to the case study cards on the homepage and the project index page.
Improved active states for menu links and fixed an issue affecting mobile navigation.

DEC 2025

Homepage refinements: additional layout and interaction polish, SEO audit: we made improvements & updates to crucial SEO features on the site, updates to the titles & descriptions of all our key pages, made sure the sitemap and robots.txt files are up to date, fixed errors in schema data across the site

5 changes

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Overview

This release focuses on incremental refinement and stabilisation following the homepage launch. It acts as an early preview of work continuing into 2026, with targeted improvements and foundations in place ahead of the holiday break.

Highlights

Homepage refinements: additional layout and interaction polish.
SEO audit: we made improvements & updates to crucial SEO features on the site
updates to the titles & descriptions of all our key pages
made sure the sitemap and robots.txt files are up to date
fixed errors in schema data across the site

New homepage and navigation: updated layout, structure, and navigation system, Logo animation evolution: refined motion bringing more personality and presence to the homepage, Button and interaction polish: initial rollout of updated button styles, ON’s animated interaction: an updated holiday waving character adding joy and seasonal cheer

4 changes

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Overview

This release focuses on launching a refreshed homepage and navigation, alongside visual polish and interaction improvements. We’re prioritising stability and clarity heading into the end-of-year break, while laying foundations for further iteration in 2026.

Highlights

New homepage and navigation: updated layout, structure, and navigation system.
Logo animation evolution: refined motion bringing more personality and presence to the homepage.
Button and interaction polish: initial rollout of updated button styles.
ON’s animated interaction: an updated holiday waving character adding joy and seasonal cheer.

Image pipeline updates: performance-focused improvements released, with further optimization planned in follow-up iterations, 404 page: a new error page design, Two new additional case studies: OneSurvey and OurCo, New animated interaction detail: a new waving character adding a subtle moment of motion and personality to the site

4 changes

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Overview

This release focuses on improving performance and interaction quality across the site, while continuing longer-term work on case studies, search, and our underlying content structure.

Highlights

Image pipeline updates: performance-focused improvements released, with further optimization planned in follow-up iterations.
404 page: a new error page design.
Two new additional case studies: OneSurvey and OurCo.
New animated interaction detail: a new waving character adding a subtle moment of motion and personality to the site.

Two case studies detailing our work for GF Smith and EY Adventure, Redesign of the case study index page, The case study index page has a new tagging system so users can look for projects based on type, Capabilities page detailing things we are great at: defining foundations, delivering excellence and accelerating impact, Optimised the way videos are loaded across the site using HLS streaming

5 changes

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Overview

This week we launched 2 brand new case studies, a new look for the case study index page with a tagging system, and a new capabilities page

Highlights

Two case studies detailing our work for GF Smith and EY Adventure
Redesign of the case study index page
The case study index page has a new tagging system so users can look for projects based on type
Capabilities page detailing things we are great at: defining foundations, delivering excellence and accelerating impact
Optimised the way videos are loaded across the site using HLS streaming

NOV 2025

Launched a dedicated, internal-only case study to rigorously test the end-to-end performance of the new asset platform, Conducted analysis of image and video quality, ensuring our new process maintains high visual standards while achieving file size reduction

2 changes

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Overview

This week we focused on internal infrastructure testing. We deployed a new case study designed as a testbed to validate the functionality, quality, and performance of our new asset platform before wider implementation.

Highlights

Launched a dedicated, internal-only case study to rigorously test the end-to-end performance of the new asset platform.
Conducted analysis of image and video quality, ensuring our new process maintains high visual standards while achieving file size reduction.

Activated new case studies using the new .mdx template system: Token, Hayah, Atelier100, LDF, LDB, Bhutan, Standardized all media blocks to the new full-bleed layout for consistency across migrated pages, Reinstated Next case study navigation across all active case studies for smoother browsing, Continued migrating image/video assets to Air for optimisation + versioning

4 changes

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Overview

This week we launched new case studies in the new .mdx-driven system, and made progress on tagging, asset migration, and 'next case study' continuity across migrated pages.

Highlights

Activated new case studies using the new .mdx template system: Token, Hayah, Atelier100, LDF, LDB, Bhutan
Standardized all media blocks to the new full-bleed layout for consistency across migrated pages
Reinstated Next case study navigation across all active case studies for smoother browsing
Continued migrating image/video assets to Air for optimisation + versioning

Built a reusable case study template that lets non-technical users control content and layout through simple markdown-style patterns in .mdx, Standardised the hero into a configurable image/video component driven entirely from .mdx, Migrated the Air case study to the new .mdx + template system, removing the old hard-coded page, Began moving case study assets to Air for improved optimisation, versioning, and collaboration, Centralised media parsing + ordering logic, so layouts now follow the exact .mdx content order with fewer custom hacks

5 changes

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Overview

This week we introduced a fully reusable case study template powered by .mdx, standardised our hero system, and rolled out the new setup on the Air case study. We also continued migrating assets to Air (Imgix) and centralised the logic that powers all case-study media blocks.

Highlights

Built a reusable case study template that lets non-technical users control content and layout through simple markdown-style patterns in .mdx
Standardised the hero into a configurable image/video component driven entirely from .mdx
Migrated the Air case study to the new .mdx + template system, removing the old hard-coded page
Began moving case study assets to Air for improved optimisation, versioning, and collaboration
Centralised media parsing + ordering logic, so layouts now follow the exact .mdx content order with fewer custom hacks

Added cards to home page and case studies index page, Moved video assets to Air.inc, Optimised video accross all case studies using HLS.JS, Added intersection observer so that videos only play when they enter the viewport, Optimised video aspect ratios for smooth loading

5 changes

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Overview

This week we launched the Air case study to production.

Highlights

Added cards to home page and case studies index page
Moved video assets to Air.inc
Optimised video accross all case studies using HLS.JS
Added intersection observer so that videos only play when they enter the viewport
Optimised video aspect ratios for smooth loading

OCT 2025

Pre-commit checker: a new automated check that runs before each commit to ensure code meets formatting and quality standards, This helps catch small issues early and keeps the repo free from unexpected gremlins

2 changes

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(o o)  HAPPY
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Overview

Our fearless devs kept coding by candlelight this week, and summoned a helpful little spirit into the repo — one that quietly keeps watch over every commit to ensure things stay tidy and well-formed.

Highlights

Pre-commit checker: a new automated check that runs before each commit to ensure code meets formatting and quality standards.
This helps catch small issues early and keeps the repo free from unexpected gremlins.

Typography rendering across the site now loads the correct font subsets, ensuring sharper and more consistent type, Mobile pages maintain their intended scale, preventing the unwanted zoom-out effect on certain views, The Start a Project page now holds its layout steady as the Pipedrive form loads, eliminating the heavy reflow previously seen, New Insights index and post pages have been added behind redirects, laying the groundwork for future content rollout

4 changes

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Overview

This week’s release focuses on performance, stability, and foundational updates behind the scenes — tightening up typography, improving mobile behavior, and preparing for upcoming content launches.

Highlights

Typography rendering across the site now loads the correct font subsets, ensuring sharper and more consistent type.
Mobile pages maintain their intended scale, preventing the unwanted zoom-out effect on certain views.
The Start a Project page now holds its layout steady as the Pipedrive form loads, eliminating the heavy reflow previously seen.
New Insights index and post pages have been added behind redirects, laying the groundwork for future content rollout.

Scrollbar Fixes: Resolved custom scrollbar not rendering on the Contact page and removed default scrollbars from legacy layouts

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Overview

This week’s release includes targeted UI fixes and a major architectural milestone for the ON Lab, marking the start of its migration from the legacy Webflow environment to our new Astro-based codebase. The update also introduces a prototype integration with Air’s API for dynamic media handling.

Highlights

Scrollbar Fixes: Resolved custom scrollbar not rendering on the Contact page and removed default scrollbars from legacy layouts.
Made by ON’s new Air-Powered Lab: the Lab is now being rebuilt on Astro. This migration establishes a new technical foundation. The new prototype integrates Air’s API to replace repo-stored media with dynamically served assets. This approach enables precise sizing, compression, while significantly reducing repository bloat and centralizing media management.

Updated contact email addresses to improve routing and response times, Continued behind-the-scenes maintenance to keep everything moving forward

2 changes

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Overview

We’ve refreshed our contact details to ensure enquiries reach the right place and the right people. Even small refinements help keep the site running smoothly and our communication flowing.

Highlights

Updated contact email addresses to improve routing and response times
Continued behind-the-scenes maintenance to keep everything moving forward

A new 12-column grid system has been introduced in opt-in mode, enabling true multi-column layouts while keeping legacy pages stable, The spacing system has been standardised, replacing inconsistent ad-hoc classes with a unified, predictable approach

2 changes

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Overview

This week we focused on strengthening our global foundations introducing a flexible 12-column grid system, and unifying spacing patterns across the site. These updates make our codebase more consistent, reduce duplication, and provide a stronger base for future layouts.

Highlights

A new 12-column grid system has been introduced in opt-in mode, enabling true multi-column layouts while keeping legacy pages stable.
The spacing system has been standardised, replacing inconsistent ad-hoc classes with a unified, predictable approach.

SEP 2025

Air case study refreshed with new assets, captions, quotes, and content updates, Refactored case studies with unified components for video, images, and layouts, Image optimisations: WebP/AVIF formats, refined loading strategies, improved accessibility, Global Navbar & Footer refined with flexible options and conditional rendering, Introduced private flag for case studies and added robots.txt with sitemap, New stylelint setup to enforce consistent CSS rules, Upgraded Astro to v5.13.9 for performance and stability, Enhanced slider performance and LCP loading strategies

8 changes

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Overview

This week we pushed a broad refactor of the case study system — streamlining media handling, cleaning up layouts, and boosting performance. Alongside this, we introduced automated style linting and upgraded Astro for a more reliable foundation.

Highlights

Air case study refreshed with new assets, captions, quotes, and content updates.
Refactored case studies with unified components for video, images, and layouts.
Image optimisations: WebP/AVIF formats, refined loading strategies, improved accessibility.
Global Navbar & Footer refined with flexible options and conditional rendering.
Introduced private flag for case studies and added robots.txt with sitemap.
New stylelint setup to enforce consistent CSS rules.
Upgraded Astro to v5.13.9 for performance and stability.
Enhanced slider performance and LCP loading strategies.

Global SiteFooter consolidated for consistency across every page, Randomised “next project” for non-legacy case studies, New reusable sections for quotes, introductions, and shared layouts, Content now pulled directly from MDX for easier updates, Insights section temporarily removed from production whilst WIP

5 changes

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Overview

This week we focused on tidying up and sharpening the case study system, while also streamlining shared components and cleaning up the global footer.

Highlights

Global SiteFooter consolidated for consistency across every page.
Case studies improved with:
Randomised “next project” for non-legacy case studies.
New reusable sections for quotes, introductions, and shared layouts.
Content now pulled directly from MDX for easier updates.
Insights section temporarily removed from production whilst WIP.

New global Navbar and consistent SiteFooter across pages, Case studies using unified blocks (accordion, floating nav, slider), Automated slider regression test to prevent future breakage, Centralised company details and socials in one place, Removed old scripts; consolidated styles for lighter pages, Around 200 files changed; ~13,136 insertions and ~39,970 deletions

6 changes

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Overview

This week we consolidated navigation and footers, unified case study components and removed legacy scripts. Result: Fewer moving parts and a cleaner path for future work.

Highlights

New global Navbar and consistent SiteFooter across pages.
Case studies using unified blocks (accordion, floating nav, slider).
Automated slider regression test to prevent future breakage.
Centralised company details and socials in one place.
Removed old scripts; consolidated styles for lighter pages.
Around 200 files changed; ~13,136 insertions and ~39,970 deletions.

Mar 19, 2026 4 changes

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Overview

Highlights

Added a new release notes page and parser so website updates can be published in a consistent, browsable format.
Introduced contact form pipeline tests and Playwright form E2E coverage to catch regressions earlier in CI.
Refactored form submission logic into a clearer shared pipeline for project enquiries and newsletter signups.
Added a reusable dev grid overlay and related tooling to support layout alignment during development.