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Overview
We relaunched the site. It is organised around the three things we do — launch, optimise and scale — with a page for each, new pages for the sectors we work in, and rebuilt case studies, field notes and release notes. Every address that moved redirects to where it went, so old links still land.
Highlights
Finding your way:
- Three pages in place of nine: Launch, Optimise and Scale each carry the work, the proof and the questions that used to be spread across the services pages
- New sector pages for fintech, venture capital and private equity, media and publishing, the built environment, art, design and culture, non-profits, start-ups and scale-ups, and agencies
- A new home page that opens on six pieces of work and closes with a short brief form
- A full-screen menu that shows you a picture of each page before you open it
The work:
- Rebuilt the case study index as the whole archive on one page, filed by what each project delivered rather than what it was built as, in nine sections that each have an address of their own to link to
- Every case study now opens the same way: a headline, the brief, and the numbers the work moved where we have them
Reading:
- Field notes are full pages now rather than overlays, and everyone who writes has an author page collecting their notes
- A new field note from the first Three.js conference in Paris
- Every weekly release note has its own page and link, with the full archive back to September 2025 alongside it
- Rebuilt the culture page around what we believe, who we are and who we work with
The look:
- Our evolved identity across the site: the Made by ON mark in its line, stack and ring forms, and the dot-matrix wordmark
- New typography set in Newsreader and Geist, with a darker palette for the site and a lighter one for the field notes
Underneath:
- Reworked every page for phones rather than shrinking the desktop layout
- Images and video are now sized for the surface they appear on, so pages paint sooner on slower connections
- Improved the cookie banner
- Added a social card for every page, and llms.txt and ai.txt so AI crawlers get a clean map of the site