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Every Thursday we publish release notes with the latest updates, improvements, and fixes we’ve shipped that week.

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Overview

This release adds a shared CSS-first animation layer across key landing pages and updates the Husky hook setup for the current version, making motion more consistent while simplifying local git automation.

Highlights

  • Added shared fade and fade-up reveals for text-columns, cards, page previews, forms, and list content across the homepage, case studies, capabilities, contact, and AI Brand Engine landing pages.
  • Replaced the older AI Brand Engine GSAP and ScrollTrigger text reveal approach with a reusable landing-page reveal system, including staggered text-columns, card timing fixes, and improved replay behaviour.
  • Refined scroll-triggered motion on the homepage so case cards, capabilities list items, and supporting calls to action reveal in a clearer sequence as they enter view.
  • Updated Husky hooks for the current version by removing deprecated bootstrap usage and trimming the hook scripts down to the commands that still need to run.

Mar 2026

Screenshots from the development process of the new ON release notes page

Taking the temperature

You walk into a room and you can feel it. Whether there is energy or not. We describe someone as warm. We talk about things cooling down. Temperature is something we sense before we have words for it.

Feb 2026

Pixelised image of a horse running

Rethinking video, prototyping faster, and encoding brand logic

In Japanese, the character for hand is 手. Joined with the character for craft, it becomes 手仕事 (teshigoto), or handwork.

Jan 2026

Illustration showing the laying of undersea Atlantic telegraph cables

Transmission

The first dispatch of a new year, and I’m thinking about transmission: the message, the vessel that carries it, and what happens when they finally meet their destination.

Dec 2025

Earthrise, or the earth rising above the moon

Closing the distance between strategy and execution

Fifty-seven years ago this week, Earthrise was captured. The image provoked a stark reflection on our place in the universe, yet the photograph itself was never part of the formal mission plan.

Nov 2025

James Basire’s Rosetta Stone engraving (1810)

Potential energy is the most undervalued asset in business

A beautiful paradox exists in physics where the most powerful objects often appear the most peaceful. A boulder perched atop a hill looks silent and motionless, yet holds massive potential energy.

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