Air.inc
Air is a creative operations system for creative teams, designed to unlock creativity through image recognition, automated versioning, and approval workflows.
Air approached us with a challenge: their creative strategy and product were more than a few paces ahead of their web presence. Air’s existing digital platform lacked the sophistication, and ease of use of the software.
We collaborated with FOOD to deliver a digital transformation befitting Air’s ethos — to simplify creative operations, giving creators the time and space to do what they do best: create.
Radical simplification
In collaboration with FOOD, we adopted a parallel process of brand development and user interface prototyping to test and iterate at speed.
This integrated approach allowed us to move away from the typically heavy page structure and fluffy copy found in product marketing, focusing instead on interactivity and immediate impact.
By radically simplifying the user journey, removing friction, and reducing content complexity, we put Air’s core features and purpose front and centre, enabling truly intuitive navigation.
“Since launch, conversions are way up. We've had the best two months ever since going live.”
Jeffrey Tousignant
Head of Marketing
Head of Marketing
A virtual playground
We transformed the website into a virtual playground where animation and interaction is used as a powerful tool for communication, not just decoration.
Clear and weightless
To echo the effortlessness of the Air platform, we prioritized transparency and clarity in both the copy and the creative direction.
The result
Air’s new website is a digital space that reflects Air’s ethos — expressive yet effortless, inspiring yet practical — where creativity has room to take flight.
“The new site has made top of funnel conversations so much easier. People see it and immediately understand us as a business and get the way we see creativity and the world.”
Jeffrey Tousignant
Head of Marketing
Head of Marketing
