Below this headline, there is a large image of a woman wearing a red dress and gold earrings.

Maison MRKT

A performance growth marketing agency for luxury fashion and beauty, had grown from the founders to more than twenty and delivered measurable results for over 100 premium brands, among them Carolina Herrera and Ulla Johnson.

An agency working with enterprise-scale accounts needed a shopfront to match, without shedding the restraint its luxury clients expect. We were engaged to redesign the site, rebuild it on a headless content platform, and develop a visual language capable of carrying the agency’s case studies.

maisonmrkt.com
A promotional graphic for MAISON MRKT, highlighting their services in digital marketing.
A screenshot of a mobile application interface with a search bar at the top labeled "Q Search" and a "Filters" button next to it.
A promotional advertisement for Maison Kitsuné, a fashion brand.

Showing without telling

Presenting client results as animated case-study cards rather than data tables made the agency’s expertise legible to a creative audience.

We built case-study cards where each client’s headline outcomes animate into view, giving every story a sense of motion and craft without flattening it into a table. The agency can now surface a 140% lift in transactions or a triple-digit return on ad spend as part of a designed narrative.

Taming the reel

Sequential video playback replaced chaotic multi-video autoplay, preserving the agency’s creative energy while cutting the weight that slowed mobile.

Instead of forcing that choice, we implemented sequential play, each video running five to six seconds before handing off to the next. The motion and variety stayed; the clutter went. Because the same logic governs how many videos load and when, tuning the playback also lightened the mobile experience.

Content that keeps pace

A headless content platform let a non-technical team publish new case studies themselves, so the site could grow as fast as the portfolio did.

An agency winning new luxury accounts needs to add client stories the moment they close, not wait on a developer each time. Building on Storyblok’s visual editor gave the team direct control: because content is separated from code, editors publish new pages and case studies themselves and changes go live in minutes, with no release required.

A webpage for Maison MRKT, highlighting their data-driven performance architecture services.
A webpage featuring two sections with video content.
A professional webpage featuring Lexi Nastos, who is identified as the COO and Cofounder of Maison MRKT.

Impact

Maison MRKT can now present its results the way its luxury clients expect to see them: in motion, through case studies, not in a spreadsheet.

The redesign replaced a site that had gone years without change with one proportioned for the accounts the firm is now working with.

The animated case-study cards resolved the core positioning problem, letting the agency’s expertise read visually rather than as a data table. Sequential video playback cleared the desktop clutter while easing the mobile load that heavy embeds had caused. And direct content control through the headless platform means new client stories are added at the pace the business wins them.

Maison MRKT now has a shopfront that grows with its client roster and shows performance the way a creative audience responds to it.

Jul 2026

One of the 214 hand-drawn sheets of Inō’s map of Japan, and his team surveying Mitarai in 1806

Measure

In 1800 a retired sake brewer named Inō Tadataka set out to walk Japan’s coast. He spent 17 years and 35,000 km on foot, and died before the work was done. His team finished the first accurate map of Japan in 1821, and it stayed in use for a century.

Jun 2026

William Badcock, A Touch-stone for Gold and Silver Wares (1677)

Hallmark

The word hallmark comes from an actual hall, Goldsmiths’ Hall in London, where since 1300 silver has been tested against the sterling standard and struck with the hall’s mark, so you could trust it without knowing the maker.

May 2026

Alan Kay: His Sketches, Piano, and Computer

Notes

A note can be a written record, a struck key, or the act of noticing, and each sharpens how we understand the world. A piano is an instrument, but also a technology built on the notes it makes possible.

Apr 2026

Photographs of a red cloth bound travel handbook from 1894. The book is open to show pages with maps and illustrations.

Change

A red cloth spine caught my eye in a Tokyo bookshop last week. A handbook for travellers in Japan, fourth edition, 1894. I was 132 years late, yet most of what it describes still stands.

Mar 2026

Screenshots from the development process of the new ON release notes page

Taking the temperature

You walk into a room and you can feel it. Whether there is energy or not. We describe someone as warm. We talk about things cooling down. Temperature is something we sense before we have words for it.

Feb 2026

Pixelised image of a horse running

Rethinking video, prototyping faster, and encoding brand logic

In Japanese, the character for hand is 手. Joined with the character for craft, it becomes 手仕事 (teshigoto), or handwork.

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