Semrush Enterprise

The Semrush Enterprise website needed to achieve clearer differentiation from their core brand whilst elevating the user experience, and conveying the benefits of their Enterprise solution, in order to effectively target a new audience.

Semrush has been serving small-to-medium sized businesses (SMBs) as their trusted partner for over 15 years, providing a suite of tools spanning SEO and marketing.

Semrush Enterprise was launched in 2024 with the purpose of addressing the demanding and complex needs of enterprise-level organisations who require best-in-class SEO capabilities. The Enterprise website itself, however, was proving ineffective in terms of conveying product benefits, brand differentiation, and driving growth.

With our wide range of experience working with ambitious SaaS providers, and our deep understanding of how to translate brand guidelines into meaningful digital experiences, ON was perfectly positioned to take on this challenge.

Semrush approached us at a critical point of expansion. Having recently acquired three businesses with adjacent capabilities, including tools for search visibility and social media impact measurement, they needed a cohesive digital strategy to integrate these offerings into the Semrush Enterprise ecosystem.

As they enter this new phase of growth, ON’s assignment was to unify these products under the Semrush Enterprise umbrella, creating a clear, connected platform experience that communicated value across diverse user roles.

The challenge was twofold. First, the acquired products risked feeling like disconnected bolt-ons, creating confusion around how they fit within the broader Enterprise platform. Second, the existing Semrush Enterprise site was structured around features and functionality, rather than the higher-level business solutions they enabled. This made it difficult for audiences with varying roles, from marketing leaders to technical SEO teams, to identify how Semrush could solve their specific challenges.

We began with an extensive discovery phase, working closely with Semrush’s internal teams to define a unified product strategy. Through detailed product walkthroughs, hierarchy mapping, and taxonomy development, we created a coherent framework that clarified how each tool related to the others within the Enterprise ecosystem.

This strategic groundwork informed a complete re-architecture of the Enterprise website. The new navigation was built to mirror a user’s intent, allowing visitors to explore by solution area rather than by product feature. From there, users could drill down into individual capabilities, supported by clear cross-linking and contextual guidance.

To help diverse audiences quickly find relevance, we designed solution overview pages with tailored, toggle-enabled content for specific user roles, including leadership, content teams, developers, and SEO specialists. Each role section articulated how Semrush Enterprise drives measurable outcomes, streamlines workflows, and supports team collaboration across disciplines.

With the handover to development complete, the website is poised to establish Semrush Enterprise as the leading digital marketing SaaS solution for enterprise companies.

The result is a scalable, intuitive, and user-centric web experience that positions Semrush Enterprise as a connected ecosystem of solutions, not a collection of tools. The unified strategy not only simplifies user journeys and enhances understanding, but also reinforces Semrush’s authority as the go-to platform for enterprise-scale digital visibility and performance.

Fast-moving sectors call for rapid campaign launches, which is why Semrush approached us to design and develop a microsite for their AI Visibility Index, which launched in September 2025.

The Semrush AI Visibility Index is an innovative, dynamic report that showcases the importance of driving visibility in AI search, and provides an overview of “who’s winning in AI search and how they’re doing it”.

Working in parallel with the Enterprise project, we established a routine of rapid review and feedback cycles, and leveraged the trust and knowledge — built between our teams over the course of our collaboration — to supercharge the design process.

The intention of the AI Visibility Index was to establish Semrush’s authority in the evolving space of AI-powered search, whilst driving sign-ups and demo requests for their Enterprise AI Optimization tool.

The report itself was heavily dependent on data and copy, so it was crucial to design a page structure that remained engaging throughout, allowing information to be absorbed without becoming overwhelming.

In order to drive lead generation, the full report was gated with a download available on signup, whilst call-to-actions were deployed at key conversion opportunities to encourage potential customers to request a demo.

From a UI perspective, we were able to build upon the rigorous design system that we established for the Enterprise website, creating cohesion and leveraging the brand’s existing authority in the sector.

We designed a range of dynamic data-visualisation assets that quickly and clearly conveyed data from the report, and stayed consistent with the brand. These assets are able to support regular updates, which creates long-term value for internal teams, and helps to fuel marketing activities.

Our development team worked in parallel with design in order to meet challenging deadlines, creating in-browser prototypes of charts and key interactions to refine motion behaviours.

Built in React Next.js, the microsite has successfully provided Semrush with an evergreen, evolving framework for their AI Visibility Index, with which they can continue to share crucial, current data on the AI search race and the competitive landscape.