North Six Digital Yearbook
Made by ON created a digital editorial yearbook for North Six — documenting 21 years of fashion and lifestyle content creation, production, and ideas.
View case study
Parloa
Parloa, a leading Conversational AI platform automating enterprise customer service, was preparing to shift its market narrative. With a Series C fundraise in motion, and their annual event on the horizon, they needed a digital presence that felt secure, sophisticated and authoritative.
The existing site was limited by legacy structures. To execute a high-stakes repositioning, we partnered with Further (formerly Design Studio), the agency responsible for Parloa’s new visual identity. By aligning early, we integrated their design system into a technical build that acted as a unified extension of their team.
An enterprise AI showcase
To reflect Parloa’s progressive stance in the AI market, we migrated the site from WordPress to a modern headless CMS.
This transition provided component-driven autonomy across English and German markets, allowing the team to deploy custom architectures, such as a bespoke partner directory, without compromise.
To match the dynamic nature of their platform, we introduced subtle, purposeful motion and interactive touches throughout the user journey. Rather than relying on static pages, these micro-interactions give the site a fluid, premium feel that reinforces Parloa’s position as an industry leader. The new infrastructure was validated early, stress-testing the environment to ensure rapid, bulk content deployment capability well ahead of the hard launch date.
Elevating visual narratives
Midway through the project, the visual asset strategy evolved. Parloa’s brand team wanted to ensure that every visual asset earned its place, noting that generic AI imagery often looks unconvincing.
Embracing the challenge, we leveraged Generative AI to co-create a bespoke visual language. We curated a highly vetted selection of over a hundred custom AI-generated concepts tailored strictly to the new brand guidelines. This collaborative approach ensured total alignment with Parloa’s brand office, resulting in an elevated, cohesive aesthetic that matched their sophisticated technical identity.
Launching Parloa Labs
Our deep integration during the main build naturally opened doors for broader collaboration on Parloa Labs — a dedicated R&D microsite showcasing their latest experimental AI features.
We translated deeply technical, complex AI capabilities into an intuitive, visually striking interface by designing interactive UI sandboxes and clear, abstracted visualizations of their backend data workflows. This allowed users to interact with the logic behind the AI rather than just reading about it.
We conducted hands-on training and onboarding sessions with Parloa’s internal team to ensure a seamless handover of full CMS ownership. To maintain momentum post-launch, we established an agile partnership providing a predictable, consistent cadence of design and development support, with the ongoing flexibility to scale new features and iterate on their own terms.
Impact
We successfully translated an evolving brand identity into a high-performance digital ecosystem by treating technology as a creative medium.
In a rapid, sequential rollout, we delivered the main platform relaunch in ten weeks and the Parloa Labs microsite in six, precisely hitting the hard deadline tied to the WAVE event.
Architecturally, we bypassed legacy CMS restrictions entirely to build a platform tailored exactly to their structural needs. Content propagation times dropped from hours to minutes, moving Parloa away from generic templates and providing a premium, sophisticated home built to scale alongside their rapid market growth.
More case studies
GF Smith E-Commerce & Digital Transformation
How Made by ON built a global e-commerce platform for GF Smith, Britain's most prestigious paper brand — supporting international growth and digital sales.
View case study
Atelier100: IKEA & H&M E-Commerce Platform
How Made by ON built the e-commerce platform for Atelier100, IKEA and H&M's ideas factory for emerging London makers. E-commerce development case study.
View case study
London Design Festival Digital Platform
Made by ON built the London Design Festival platform — bringing clarity to visitor navigation and sophisticated content management for 300+ annual events.
View case study
OurCo Community App Redesign
Made by ON transformed the OurCo community engagement app — simplifying user flows and increasing participation for the New York-based civic tech platform.
View case study
Semrush AI Visibility Index
See how we architected Semrush's AI Visibility Index using Next.js and SSR to ensure 100% discoverability for AI crawlers like ChatGPT, Claude, and Perplexity.
View case study
EY Adventure Awaits: Immersive Careers Platform
Made by ON built Adventure Awaits for EY — an immersive virtual experience inspiring Gen Z with skills, confidence, and wellbeing resources for careers.
View case study
Libeo: Cloud Payments Website Migration
Made by ON migrated Libeo's payments platform from WordPress to Storyblok — delivering a faster, more dynamic site for SME invoice management.
View case study
Bhutan Tourism Website Redesign
How Made by ON created an immersive tourism website for the kingdom of Bhutan — showcasing its culture and heritage to attract conscious travellers.
View case study
Air.inc Website Redesign
Made by ON redesigned Air.inc's website to match the sophistication of their creative ops platform — simplifying workflows for creative teams. Website design case study.
View case study
Loanhood: Fashion Rental App Design
How Made by ON designed and launched the Loanhood fashion rental app — building a community of conscious fashion enthusiasts on iOS and Android.
View case study
Colophon Foundry Typography E-Commerce
How Made by ON built the Colophon Foundry e-commerce platform — from startup type foundry to Monotype acquisition. Typography and web development case study.
View case study
Koto Studio Portfolio Website
How Made by ON built a new portfolio website for Koto, the global branding studio with offices in Berlin, London, LA and New York. Web development case study.
View case study
Unearthed by Greenpeace: Editorial Platform
Made by ON partnered with S-T to build Unearthed, Greenpeace's investigative journalism platform — an editorial design system for environmental reporting.
View case study
HudsonBec Group Website Redesign
Made by ON redesigned The HudsonBec Group's website to showcase their diversity, culture, and creative approach across four specialist companies.
View case study
OneSurvey: Property Surveying App
How Made by ON redesigned property surveying for OneSurvey, Scotland's largest independent surveyor — replacing paper workflows with a connected app.
View case study
HAYAH: Digital Insurance Platform for the UAE
How Made by ON designed the UAE's first fully digital life insurance platform for HAYAH — buy a policy in under 2 minutes. Fintech product design case study.
View case study
Token.com: Crypto Investment Platform Design
How Made by ON designed Token.com's crypto investment platform — making it simple for beginners to invest through education, guides, and community features.
View case study
London Design Biennale Website
Made by ON rebuilt the London Design Biennale website — improving event discoverability and CMS workflows for exhibitors and administrators.
View case study
Rho
Transforming a premium fintech brand with a high-performance engine built for operational autonomy.
View case study