Shapeshifting the Future

Shapeshifting the Future

Every year we open our doors for a week to a student trying to find their way into the industry. Not work experience in the shadowing-only sense but a real placement, with a real brief. We do the same for a roomful of UCL students, in the studio for an afternoon. From the outside, a career in this...

Studio
8d ago

Your biggest asset in an RFP, your website

Your biggest asset in an RFP, your website. I’ve spent most of my career in B2B, and at Made by ON I spend my weeks talking to leaders of the world’s most exciting B2B businesses. Lately those conversations keep circling one question, which I put to our strategists and UX team: what happens when...

Studio
21d ago
We haven’t missed a Thursday in 28 weeks

We haven’t missed a Thursday in 28 weeks

We ship every week. Nobody outside the team could tell. The work was real (features, fixes, infrastructure changes) but invisible. Clients saw results on their pages. Visitors saw a polished site. Nobody saw the pace. We wanted a way to make the cadence obvious without turning it into a marketing...

Studio
3mo ago

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Jul 2026

One of the 214 hand-drawn sheets of Inō’s map of Japan, and his team surveying Mitarai in 1806

Measure

In 1800 a retired sake brewer named Inō Tadataka set out to walk Japan’s coast. He spent 17 years and 35,000 km on foot, and died before the work was done. His team finished the first accurate map of Japan in 1821, and it stayed in use for a century.

Jun 2026

William Badcock, A Touch-stone for Gold and Silver Wares (1677)

Hallmark

The word hallmark comes from an actual hall, Goldsmiths’ Hall in London, where since 1300 silver has been tested against the sterling standard and struck with the hall’s mark, so you could trust it without knowing the maker.

May 2026

Alan Kay: His Sketches, Piano, and Computer

Notes

A note can be a written record, a struck key, or the act of noticing, and each sharpens how we understand the world. A piano is an instrument, but also a technology built on the notes it makes possible.

Apr 2026

Photographs of a red cloth bound travel handbook from 1894. The book is open to show pages with maps and illustrations.

Change

A red cloth spine caught my eye in a Tokyo bookshop last week. A handbook for travellers in Japan, fourth edition, 1894. I was 132 years late, yet most of what it describes still stands.

Mar 2026

Screenshots from the development process of the new ON release notes page

Taking the temperature

You walk into a room and you can feel it. Whether there is energy or not. We describe someone as warm. We talk about things cooling down. Temperature is something we sense before we have words for it.

Feb 2026

Pixelised image of a horse running

Rethinking video, prototyping faster, and encoding brand logic

In Japanese, the character for hand is 手. Joined with the character for craft, it becomes 手仕事 (teshigoto), or handwork.

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