Taking electric RV buyers from first search to order

The new storefront connects to Stripe & HubSpot, while NetSuite’s order processing stays in the application Pebble already runs.

We began by auditing a site whose speed and search visibility trailed the product. That audit grew into a rebuild of the whole path to purchase. Beneath the storefront, we found NetSuite, Stripe, the existing app and lead-data synchronization tightly coupled to one another. We drew the line there: order processing stays in Pebble’s current application, and the new configurator frontend sits in front of it, with Stripe integrated on the new site.

Visible cash & monthly pricing, a floorplan choice & expandable detail let one flow serve researchers & ready buyers alike.

We needed a configurator that could support research and close a sale, for options running from solar packages to bed layouts. One path showed every specification inline. The other stepped through the vehicle feature by feature. We built a compact flow: related options grouped, explanation behind Learn more panels, both prices in view, and the bed choice presented as a floorplan.

We engineered the build to carry Pebble’s identity onto screen, with larger type for legibility and accessibility. Real photography and owner stories lead over 3D renders, because the site has to show a product already shipping.

Partial Prerendering confines personalization to single components, so pages stay cacheable while serving a segment-specific call to action.

Our challenge was to give paid campaigns tailored journeys and test calls to action (CTAs) by segment. We found that personalizing whole pages on the server from a visitor cookie would break caching and raise application programming interface (API) usage. Next.js with Partial Prerendering meant only selected components, starting with one CTA, read the visitor’s segment. The rest of each page stays cacheable.

That rule carried into the content model. Storyblok lets Pebble assemble campaign and product pages from a defined set of modules, with dynamic behavior limited to the components that need it. The homepage hero video works within limits we set on length and file size, with a dedicated mobile encoding. In launch week, Google’s Core Web Vitals rated 59 of the site’s mobile pages good and none poor.

Pebble doubled the share of completed configurations moving into checkout in launch week, against its strongest pre-launch campaigns.

Organic search clicks were 65% higher than in the week before launch.

We built the site around the questions buyers ask: specs, interiors, power and the community each have their own hub, and use cases and FAQs have pages of their own. Visitors spent longer on the site in launch week than at any point this year, most of it in those hubs. Google’s AI Mode now answers warranty, solar and off-grid questions directly from those pages and describes the new options accurately. Asked which electric RV can keep a home running through a blackout, it recommends the Pebble Flow.